Geonetric is now involved in more than 500 websites-impressive growth from its first single Iowa-based customer (who continues to use the agency’s services 20 years later). Today, the digital agency works with national health systems to create content focused on service lines that engage consumers via mobile-optimized experiences.
Over time the agency’s activities grew beyond updating and marketing a CMS. Realizing other health care organizations could use the same system, the two partners built out the software as VitalSite, leading the company to shift its focus from multiple industries to health care only. Now it’s won first place in the “Agency of the Year” category of Ragan’s 2018 Health Care PR and Marketing Awards.
Twenty years ago, Geonetric got its start with two employees creating the prototype of a content management system for a large health care system.